Campaign

Jameson
Dublin International Film Festival

JDIFF 2011 is running 17th - 27th February this year. The festival
brings together volunteers, film enthusiasts and stars such as Maura Tierney, Aidan Gillen and Kevin Spacey to the red carpet.

Agency.com developed a suite of highly impactful digital advertising
elements to promote the event, incorporating images, music and video.

Thorough research into the mind and mood of Ireland’s young people helped the team to come up with what has already proved to be attracting the attention of Ireland youth. With the support of outdoor and radio advertising, the online campaign depicts the usual happy young people we are used to seeing in today’s advertising, however on a closer look the jarring copy is animated across the banner to show what the person may really be feeling. These hard hitting ads have proved a great success in increasing awareness of this worthy cause, amongst Irish Youth.

 

Campaign

Audi The A1 Chase

Digital was at placed the centre of the strategy for the launch of the new Audi A1. With a target audience of 20-35 year olds, these intelligent, media savvy group are heavy internet users. Rather than simply announcing the launch of a new model through traditional channels, we wanted to actively engage this audience and encourage campaign interaction and participation of the campaign idea ‘The Chase’.

A first for the auto industry in Ireland, this interactive campaign comprised of a range of different puzzles and clues to solve, utilising online and offline media. The A1 Chase challenges its audience to solve every clue and track every lead with the aim of locating a missing Audi A1. The eventual winner of the Chase gets to drive away in the missing Audi A1.

 

Campaign

Milk It For All It's Worth

Young people in Ireland, England, Scotland and Northern Ireland aren’t drinking enough milk. Simple. Even though it’s a very important part of a healthy balanced diet, consumption isn’t at the levels it should be. So what could be done to make milk a little more exciting and interesting to a youth audience? For a start, don’t preach, rather celebrate the positives of playing sport and having a healthy lifestyle. In other words, ‘Milk it, for all it’s worth’.

Campaign

ESB Energy Saving Wizard

The ESB HALO home energy efficiency scheme was established to promote, encourage and facilitate householders to avail of Sustainable Energy Ireland’s (SEI) new Home Energy Saving Scheme grants and to have a range of energy efficiency measures installed in their homes. We were tasked with bringing this offline service online and creating an innovative online energy audit tool that consumers could carry out themselves by answering a series of questions about their home. While the main business objective of the site is to upsell ESB products, it also serves an important dual purpose to help consumers save money and carbon in the long run by using this innovative website.

Campaign

ESB Picnic Power

ESB and Electric Picnic joined forces to drive energy efficiency at this year’s festival. As the official sustainability partner of Electric Picnic, we wanted to build on reducing the festival’s lighting emissions by 20% in 2009 by encouraging as many Picnic-goers as possible to get in an energy-saving frame of mind –hence the ESB Picnic Power campaign was born. The idea was to advocate and demonstrate the use of sustainable energy sources by providing free power to festival goers offering phone charging and hot showers, all supplied through bicycle power driven by online recruitment and engagement activities.

Campaign

National Lottery iPhone App

The Lottery App was released on in October this year, and has established itself as the no1 utility app in the iTunes App store. With over 6,000 downloads the app is a success with users noting the simple and clean design and ease of usability.

Campaign

Inspire Reach Out

Reach Out is a web-based service that inspires young people to help themselves through tough times, and find ways to improve their own mental health and well-being.

The topic of mental health is a sensitive one, especially in a culture where it is not openly talked about. Agency.com needed to find a way to communicate to Irish young people, as well as explain the services that Reachout.com can provide. Read More...

Thorough research into the mind and mood of Ireland’s young people helped the team to come up with what has already proved to be attracting the attention of Ireland youth. With the support of outdoor and radio advertising, the online campaign depicts the usual happy young people we are used to seeing in today’s advertising, however on a closer look the jarring copy is animated across the banner to show what the person may really be feeling. These hard hitting ads have proved a great success in increasing awareness of this worthy cause, amongst Irish Youth.

 

Campaign

NiQuitin Mini

NiQuitin Mini is a product that encourages smokers to cut down their cigarette smoking by replacing a cigarette with a NiQuitin Mini. Every time a smoker replaces a cigarette with a NiQuitin Mini they have won themselves a Mini victory! Agency.com designed and built a landing page, a full banner suite, video ads and a mobile version of the NiQuitin.ie site.

Campaign

LVA Get Out More

In times where recession and social networks are rife, people seem to have forgotten how to get out! Getoutmore.ie uses humorous video content to engage with those people who have been spending more time in front of their computer than out with their friends. The site has a quiz that users can play, and send to friends, to gauge if they need to get out more. If they do, they can use the "Invito-matic 2000" to send a personalised invite from Baz, to all their friends. Visit the site to see if you need to get out more!

Campaign

National Lottery Website

The website strategy is moving the National Lottery website from a game results portal to an entertainment portal. The new interactive features combined with the ability to play online sees The National Lottery website traffic increase by 40%, with 22% of users now registered to play online.